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We all know you only get one chance to make a good first impression. That is why all your marketing materials need to relay a sharp, professional image. Remember, Don't be tempted to use "Cookie Cutter Marketing".
A sharper, more professional image is what you need to present in order to beat out your competitors and land new business. Put yourself in your potential customer' shoes and really look at your message. Does your ad say basically the same as everyone else in your field? Is it similar in layout and design? This is what I refer to as "Cookie Cutter Marketing". Realtors are notorious for using basically the same old advertising techniques and design as the next realtor - across the country! What makes any of them stand out as any better than the other? Nothing. Occasionally, one realtor will stand out from his/her peers by using a different type of advertising. These ads are known as Image Ads and portray a more knowledgeable, personable, trusting individual that you feel more secure in contacting. They stand out from their competition because their ads are totally different and relay a more interesting content which catches the recipient attention. Image advertising is not new. All the major corporations have been using it for decades. It is what makes you want to buy Nike over other running shoes. Just Do It! made them millions in sales. So remember?You need to capture your recipient attention and then deliver your message in a manner that makes them want to contact YOU. Using full color post cards are a great way to deliver your message in an effective mail campaign. Don't be tempted to print them yourself or buy in bulk. Not everyone has a printer that will print the high resolution you need. You want to send high quality materials.Watch your own mail. Do you read the paper post cards you receive from realtors, insurance agents, etc? Most likely, they end up in the trash. But what about a full color, glossy, laminated card... This card is higher quality in itself. Notice what is printed on this card. Does it catch your attention? Are you beginning to see what I am talking about? It is all about Image. Your first impression is EXTREMELY important and should leave the recipient with the feeling that you are not just after a sale. You offer information, service and above all, QUALITY! I have been designing these fabulous post cards for over a year now and my own business has picked up since changing my marketing strategy and the manner in which I was delivering my message. Try it for yourself. Switch your mindset from the traditional Cookie Cutter?marketing that you have been doing and try using an Image Smarter approach.I know it works because it works for me. PR |
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The die cut shapes are sometimes called "blanks," because they are usually finished and decorated before being sold. The process is widely used on an assortment of materials all over the world, and many manufactured products contain several die cut components, often assembled together in a series of steps to create a finished product. There are several die cutting tools distributors in the market who make the necessary die cutting equipment supplies and distribute the same to different die making manufacturers.
Sharp specially shaped blades are used as die cutting equipment. The blade is bent into the desired shape and mounted to a strong backing. The result is known as a die. The material being cut is placed on a flat surface with a supportive backing, and the die is pressed onto the material to cut it. Depending on what is being made, a single die might cut one piece of material, or it might be designed to slice through multiple layers, generating a stack of blanks. Many consumers find it helpful to consider a cookie cutter when thinking about die making machine. The cookie cutter is a type of die which is capable of cutting out a potentially infinite amount of blanks. Each blank will be exactly the same shape and size, meaning that the blanks can be cooked uniformly together and decorated at will for individuality. The alternative is cutting out each cookie by hand, a painstaking process which would result in irregular final products. So a cookie cutter can be a good example of a die making equipment. Creating dies is meticulous work. The die must be designed so that it efficiently cuts the desired material with minimal waste. Most die making manufacturers who use die cutting as part of their manufacturing process have techniques for recycling material left over from die cutting, but they want to avoid excess if possible. Often, multiple dies are fitted together on one mount, nestled with each other for maximum efficiency. Material left over from the die cutting process may be melted down and reused, or reworked into other components. Common examples of die cut items include keys, paper products like custom corrugated boxes, and flat plastic pieces which can be snapped together. Die cutting is limited, because it can only really be used to produce flat objects. For more dimensional shapes, other manufacturing techniques such as molds need to employ. Dies can also range widely in size from cookie cutters to massive machines designed to cut out ship components. |
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