Did you ever wonder why professional chefs creations turn out as they do? Being the assistant to a top New York chef for several years I found out. Yes, it's most definitely the chefs culinary experience and creativity, but it is also the preference of his/her cooking equipment, stainless steel, copper, iron or all three. A chef chooses the best kitchen equipment to do justice to his/her creations. Shouldn't we do the same?

Not many of us can claim that unique distinction, of being a chef, but we certainly can learn from them. Growing up I was aware of my mothers ability as a great cook, and, in fact, she was a cook for a wealthy family. Her choice of cookware was iron, which is still used today. This was mostly before my time and much of it was hearsay amongst the family. But, I remember the iron frying pan kept in the oven. It was too heavy for a child of my tender years to pick up, without dropping it. However, many of us are good or great cooks, and are always looking for better pot and pans to cook with. What I did learn from Chef Ramond was the good results using stainless steel. Over the years I've used aluminum, many different kinds of teflon, and other types of cookware, but the best I've found was stainless steel. The heat is distributed evenly and this is what makes the difference in the finished dish.

The biggest benefit, at least to me, is that you don't need to cook on high heat. Keeping the temperature on medium, or the highest, medium high is all you need to cook to perfection. There are many kinds of stainless steel cookware and the type is up to you.

Take some time to research what others, who have used stainless steel cookware, have to say about it. You'll be pleasantly surprised at what they have to say. Over the last forty years I've tried and discarded many cookie cutter products and gone right back to stainless steel cookware. It's easy to clean and maintain, and produces great results for your culinary creations. You can use steel or metal utensils. Unlike teflon or other types of coated cookware, and end up discarding that ruined pot or pan. Wasted money.

NOTE: Just a little bit of history. The earliest acknowledgment of stainless steel was in England around 1908, and has gone through many changes through the subsequent years to the present.

Utility carts are constructed of many types of materials from stainless steel, chrome plated steel, aluminum, polyethylene, other varied plastic products to a combination of these materials. While a utility cart made of other materials might be less expensive, a good stainless steel cart is unmatched in durability, appearance, ease of cleaning and ability to be recycled. Many steel carts are constructed of ferritic stainless, one of five classes of stainless steel. Even though the initial investment for a good stainless utility cart will be higher than comparable size carts made of other materials, the extra cost will usually pay off in longer cart life. Stainless steel is a durable and strong material. Just because a cart is made of stainless, however, doesn't guarantee it will last. Beware of manufacturers who use less expensive or incompatible metal for their screws, fasteners or wheels. The effects of galvanic corrosion should be carefully considered with any stainless steel construction.

Rust and deterioration of these key parts can shorten the cart's working life. It pays to investigate different manufacturers for customer complaints and testimonials and to select a reputable company. Talk to business owners who use utility carts to get their opinions on the best cart brands, styles and construction materials.If you select a good quality stainless steel cart, not only will it last longer, it will continue to look good for a longer time with very little care. By definition stainless steel is a low carbon steel that contains at least 10.5% chromium by weight. The chromium forms a chromium oxide film on the outer surface of the stainless steel that helps prevent corrosion and actually heals damage caused by abrasion or chemical injury as long as adequate oxygen is present. These characteristics, corrosion resistance and self healing ability, help preserve its attractive appearance. Stainless is pleasing to the eye and is available in various finishes including polished, matte, satin, mirror and brushed. It also comes in heat colored finishes with a spectrum of colors for those with a specific color scheme in mind. When cleanliness is critical, in hospitals, labs, food service and food processing industries, stainless can't be beat.

In most settings it simply needs to be wiped down and can easily be steam cleaned. There is no flaking, scaling or pealing, no need to paint or reapply protective coatings.In grimy, greasy or chemically rich environments, again stainless is the best choice. You just can't let it stay greasy and grimy. Keeping it clean and free of dirt, grime and chemicals is very important to preserve its corrosion fighting characteristics. If the surfaces don't get adequate oxygen, they can rust and corrode. When cleaning the cookie cutter with water isn't enough, non chloride detergents, non abrasive neutral cleaners (non acid) or specified solvents can effectively remove grime and chemicals, making sure to follow manufacturers' recommendations. After using any type of cleaning agent, rinsing with water and drying with a soft cloth is recommended.Stainless steel is completely recyclable. In our world of ever increasing garbage and pollution, especially from slow degrading plastics, it is good to have an environmentally friendly product like stainless that can be reworked into new usable products. Many stainless utility carts are constructed of ferritic stainless steel.

The specific class is determined by the alloys and elements employed, the percentages of those alloys and elements present, the characteristics of the end product and the processing methods used to produce it. Each class has properties that make it better suited for specific uses. The ferritic class is composed primarily of iron and 10.5 to 30.0% chromium with very low carbon content. It is less expensive to produce than the austenitic class. It can be shaped and has good ductility but less than that of the austenitics. Ferritics are magnetic, have good corrosion resistance but are not the toughest of the stainless steel classes. The higher grade ferritics such as type 430 are good general purpose steels, used to make utility carts, restaurant equipment, sinks, interior architectural trim and automotive trim. Stainless carts cost more than other types of utility carts but are generally worth the investment. Care must be taken to select a good quality cart from a reputable manufacturer. Stainless steel will last longer, will look better, will require less maintenance, will clean and sanitize easily and will help preserve our environment.

In the evolution of marketing, one trend that has thankfully become a mainstay in the strategic planning process of today's innovative businesses is the practice of niche-marketing. In brief, it is the deliberate attempt to more narrowly define your marketing message so it speaks clearly and powerfully to a small market segment whose needs you are uniquely qualified to meet.

Companies who have jumped on the niche-marketing bandwagon are successfully navigating the rough whitewaters of today's uncertain economy and are demonstrating that a company can never stop "fine-tuning" their strategy for growth.Having made this point, you may be expecting us to lament about the many reasons you should incorporate niche-marketing into your strategy for growth, or expound upon the 6 steps you should take to more narrowly define your customer profile. While these are certainly worthwhile endeavors, that is not the focus of this article. In fact, narrowly defining your target customer is a difficult task for most direct selling companies, due to the fact that their increasingly diverse distributor base reaches an ever widening target customer.

What's this miracle elixir that will improve distributor loyalty, increase retention, revitalize recruiting and strengthen distributor moral? It's something called... niche-servicing. Put simply, niche-servicing is the effort on the part of a company to narrowly define the various segments that exist within its distributor base, going to great lengths to understand, acknowledge and meet the unique needs of each of these segments. Stop for a moment and let that sink in. In fact, go back and read the definition once again so that you grasp the significance and value of this new concept.Now that we have your attention, let's take a closer look at the four components of niche-marketing and how you might employ them within your business.

Component #1:

Narrowly define the various segments within your distributor base. This means that you no longer see your distributors as one cohesive group with similar interests, needs and motivations. To do this, you'll need to extract some data that can give you a better picture of who you are serving. For example, what percentage of your sales force falls into the four age ranges: 29 and under, 30 to 45, 46 to 65, and 65 and over? What other groups exist within your distributor base? Are there significant size groups of stay-at-home moms, single moms, husband and wife teams, "Internet Only" distributors, or rural dwellers who may be in an area all on their own? Find out if there are specific ethnic communities within your sales force. Know where they are located and meet the leaders of these groups. Knowing the "genetic make up" of your sales force is the first step to implementing niche-servicing within your direct selling company.

Component #2:

Understand the unique needs of each of these segments. This requires that you invest some time and resources in researching each segment you have identified as being significant. Two methods of getting to know a specific segment of your distributor base are surveys and focus groups. While face-to-face research is ideal, it can be costly. Randomly selecting a group within a segment and flying them in for an all day focus group would certainly provide you with a wealth of information and create massive good will within that segment however, it may not be in your R&D budget just yet. A less expensive alternative is to utilize your company's website to gather the necessary insights from your primary distributor segments. Interactive on-line surveys are ideal, in that they allow you to capture the results in a format that can be analyzed statistically as well as objectively. On-line chats with a particular segment are another way to open up dialogue and better understand what a particular segments needs.

Component #3:

Acknowledge the unique needs of each segment. The first outward step to incorporating niche-service into your strategic plan is to simply acknowledge these groups as valued segments of your distributor base. This may be as simple as putting the spotlight on a success story within a particular ethnic group each month, or establishing an award for a husband and wife team who exemplify true partnership in business and in life. Acknowledgment of distributors who are single moms may come in the form of an annual college scholarship that is awarded to the son or daughter of a star distributor who is succeeding in business while raising a family on her own. There are endless ways to acknowledge and bond with these unique segments. In fact, the simple act of recognizing the challenges a particular group may face can do more good for distributor moral than you ever imagined.

Component #4:

Find innovative ways to meet the unique needs of each segment. Here is where a company puts its money where its mouth is, by going the extra mile to meet the needs of their primary segments. As we round the corner and head further into the 21st century, consider the value of forgoing the "cookie cutter" approach to servicing your distributors and incorporate niche-service into your strategic plan. Your reward will be greater loyalty and an influx of distributors who see your company uniquely positioned to meet their specific needs.

Did the title of this article catch your attention?

I hope it did, because this will be one of the most important articles you ever read.You can read dozens of articles on how to succeed at Internet Marketing.

You can buy dozens of ebooks and buy dozens of courses on how to be a successful Internet Marketer.That is all very important information, and it will certainly be crucial to your Internet Marketing success.

It's not the most important thing, though.Confused? Let me explain. People are flocking to the Internet at a very rapid rate. The dream of succeeding online is very real, and very attainable.

Because of this, it is very difficult to tell the true experts/gurus from the frauds. You can be a guru or a fraud, and people may never know which. They will, however, know your personality, your writing style, and your character. You must make your visitors and clients remember you by being unique.

Being sexy?online is different than in the offline world. You can be overweight and unattractive, but as an Internet Marketer you can still beexy.?

Don't try to be traditional, be different. Don't try to be boring, be controversial.

The Internet Marketing world is full of cookie cutter people and websites. If one person is successful everyone will try to copy that person. That may have worked years ago but cookie cutter people and websites do not work as well as they used to. Uniqueness is a desired quality. You can emulate someone's success and learn from their tactics, but implement them in your own way.

Enjoy yourself! Don't be afraid to show others your personality, and people will come back to you again and again.

A firm knowledge of your business and having the necessary skills is an absolute necessity, but if you're not "Sexy," it will be that much more difficult for you to succeed.

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